Porsche.me Awarded to Porsche
Friday, November 7th, 2008Since registrations of .me TLDs opened up, a lot of domains with the .me extension have been registered. Many of them involve domains that use trademarked terms. Georg Kohler registered porsche.me, among others. (He also registered toyota.me — look for a WIPO case soon involving that one, too.)
WIPO has ordered the transfer of porsche.me to Porsche the car company. In its decision, the panel noted that the addition of the domain TLD extension (.me) is insufficient to distinguish the domain from the trademarked term Porsche. In other words, porsche.me is functionally equivalent to Porsche for WIPO trademark purposes.
It is also noteworthy that the panel included commentary on the fact that Kohler offered to sell porsche.me to Porsche after they sent a cease-and-desist letter. The decision said, “the tenor of the Respondent’s email … is not consistent with the bona fide reimbursement of costs and a fair intention to use the Disputed Domain Name as a non-commercial fan club site.”
Although Kohler claimed that he intended to use the domain for non-commercial purposes as a “Porsche fan site,” his offer to sell the domain to Porsche suggested that a non-commercial fan site was not his true purpose in registering the domain. The panel wrote, “The Panel has little difficulty in concluding that the Disputed Domain Name was registered primarily for the purpose of selling it to the Complainant.” The decision went on to say, “Registration of the Disputed Domain Name was an opportunistic act from which the Respondent thought he could gain.”
It also didn’t help Kohler’s case that he had registered other well-known automotive brand domains. Said the panel, “This finding is supported by the fact that the Respondent has registered domain names which correspond to other well known brands such as ASTON MARTIN, JAGUAR, TOYOTA, MITSUBISHI, BENTLEY and FIAT.”
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Read the full porsche.me WIPO decision